Hi, I'm Alain.

I help leaders and investors drive new profit and challenge markets through:

• Customer transformation: reimagine your value proposition and experience so your offer stops feeling forgettable and starts becoming memorable, meaningful – and even transformative.
• Organisational transformation: create the conditions for teams, partners, and investors to back your strategy – and your customers – with gusto.
  
  

I work as your personal, hands-on advisor and co-creator. For more ambitious projects, I bring my colleagues from The Transformation Architects and our global network of experts. This lets us take on transformations of any ambition.

At the core of my work is The Transformation Code – my lens on what it really takes to transform customers, organisations, and even ourselves.