If I have the wrong mindset, does that mean I'm a failure? Or that you don't know how to lead me?

Leaders want to change the mindset of their teams. Yet that's impossible. The solution lies in Stories that Resonate.

Sep 16, 2025
If I have the wrong mindset, does that mean I'm a failure? Or that you don't know how to lead me?
Mindset change cannot be prescribed. It can only be embraced.
We want you to change the mindset of our people.

If I got a penny every time I heard the phrase, I’d be rich.

But there’s a problem with this logic.

I can’t change the mindset of a company.

No one can – it just ‘is’.

Be honest: how would you feel about having your mindset ‘changed’? 

What you can do is expand people’s willingness to try new things.

Explore new directions.

Meet them where they are and frame the strategy as a Story they understand and appreciate.

Maybe even get them excited.

So next time someone asks for a ‘mindset change’

Ask yourself:

Are they really talking about their teams - or about themselves?
THE TRANSFORMATION CODE

For more thoughts on transformation of customers, organisations, or yourself, check out my book The Transformation Code.

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